- not go into business OR
- go into a different business OR
- wait to go into business
So, what is a business plan anyway? A business plan is a written document that explain in detail all aspects of your business. A business plan usually includes:
- Executive Summary - a summary of the entire plan
- Mission, Vision A& Description - why the business will exist, the expected or intended future of the business, the business goals & objectives, philosophy, target marget, etc.
- Products & Services - what your business plans to offer
- Marketing Plan - how to best market the business, barriers to entry and how to overcome them, features & benefits of your products & services, how much of each product & service you believe you can sell in a year
- Operational Plan - explains the day to day operations of a business
- Management and Organization - who will be in charge and how the business will survive it's managers/owners
- Personal Financial Statement - the financial resources of the owners - a balance sheet or list of all assets and liabilities of each individual owner of the business.
- Start-up Costs and Capitalization - List of expenses you will incur before your business begins (like consulting costs, attorney fees, utility deposits, furniture & fixtures, rent, etc.), the amount of cash the owners or investors intend on putting into the business, loans and lines of credit the business intends on obtaining, etc.
- Forecasted Profit and Loss - A detailed 12-month forecast of your anticipated income and expenses. It's also helpful to have a forecasted cash flow statement and breakeven analysis.
- SCORE's free online business workshop: http://www.score.org/Develop_Business_Plan.html and
- SBA's Small Business Planner: http://www.sba.gov/smallbusinessplanner/index.html
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